Instant Magazine appoints Martijn Terpstra as VP of Sales, EMEA

Amsterdam, August 30th, 2018 - Martijn Terpstra (32) recently started as Vice President of Sales for the markets of Europe, the Middle East, and Africa (VP of Sales, EMEA) at Instant Magazine. The arrival of Terpstra is in line with the ambition of the company to further expand the team and to become the world leader in content marketing software.

International experience

Over the past 10 years, Terpstra has held various commercial management positions at similar Software as a Service (SaaS) organisations. From 2014 to 2018, he focused on international growth as Head of Sales, EMEA and VP of Business Development, North America at inSided.

Product/market fit

In his role as VP of Sales, EMEA, Terpstra will focus on expanding Instant Magazine’s interactive content marketing platform within the company’s existing accounts, entering new markets, and further developing the company’s growth strategy.

"The product/market fit of Instant Magazine really appeals to me", says Martijn Terpstra. "In recent years, Instant Magazine has grown significantly, with a wonderful client portfolio and many companies approaching us proactively. This clearly shows that more and more companies are digitizing their communication assets and exchanging the static PDFs for our fully responsive and interactive platform. I look forward to working with the ambitious team to further expand the impressive list of customers and accelerate international growth — starting by expanding within the United Kingdom and the DACH-region."

Professional and cultural fit

Daan Reijnders, founder and CEO of Instant Magazine: "We are very happy to have Martijn on board. In his previous positions, Martijn gained a lot of managerial experience and has a good understanding of how to enter new markets. The first thing he did upon starting was to dig into our data, and he’s already made impressive suggestions based on his findings. That quantitative mindset is something we’re excited to have. We want to become the international standard for content marketing software, and I think Martijn will take us there. His professional and cultural fit with the rest of the team has convinced me that he will help us achieve our growth ambitions."

Download PDF
Download PDF
About Instant Magazine

Modern consumers crave content that's snackable, highly visual and accessible anywhere. Legacy formats like email, blogs, and PDFs no longer cut it — but few brands are aware of the alternatives.

Instant Magazine frees brands and businesses from the constraints of traditional formats by empowering them to produce visually immersive content experiences designed for today's audiences.

Our powerful platform simplifies the production of next-level interactive web content, allowing anyone to create media-rich sales and marketing collateral that's perfectly responsive, perfectly measurable, and perfectly awesome.