Instant Magazine receives a growth equity investment from Newion Investments

In 2013 Instant Magazine launched an online platform that enables users to create interactive online magazines: publications designed to be read on smartphones, tablets and desktops. Now used by more than 250 clients in 8 countries, the platform has resulted in the publication of more than 2,000 magazines. Newion Investments will provide the knowledge and resources needed to continue to develop the software and accelerate international growth.

Strong portfolio
The application built by Instant Magazine is used to create all kinds of publications, from corporate journals to staff magazines, annual reports and online brochures. Newsletters, event reports and e-books are also compiled on the platform.

Market traction confirms that there is a demand for a user-friendly online publication solution. Over a period of two years, the company has developed a strong portfolio that includes clients such as PwC, Volvo, Sunweb, Rabobank, ASR, Zurich, Runner’s World, TimeOut, MPG and InShared. 

“We were immediately impressed by the platform and Instant Magazine’s client portfolio. With our knowledge of companies that specialize in B2B software and specific experience in the areas of internationalization of marketing and content management systems (CMS) we can help Instant Magazine take the nextstep towards international market leadership!„ Erik Aeyelts Averink, Partner at Newion Investments

Instant Magazine’s intuitive CMS enables users to design online magazines. With Newion on board, an expanded software development team will transform the CMS into a so-called ‘What You See Is What You Get’ editor. This will make it even easier for users to compile, publish and distribute online content.

From content publishing to content marketing
The Instant Magazine platform collects detailed information about reader interests. Some of the invested capital will be used to develop the marketing functionalities of the platform. Joost Galama, CTO: “Relevance is key. We can develop reader profiles based on reading habits and content engagement and then use this data to offer readers content that is even more relevant.”

International ambitions
The platform is hosted on a global network. The software and the magazines created on the platform can be accessed by any browser. This makes the product exceptionally scalable. Daan Reijnders, CEO: “Our client bases in the UK and Scandinavia are growing rapidly. We are also receiving an increasing number of enquiries from the US. We reach our clients primarily through online channels. The investment will enable us to achieve far greater reach and optimize our online sales.”

About Newion Investments
Newion has been one of the most successful investment companies in its sector since it was founded in 2000. Portfolio companies include Collibra, iWelcome, Reasult, MaPS Systems, 24iMedia and Vector Fabrics. Now investing from its third fund with a value of € 50 million, Newion focuses on business technology and software companies in the Benelux. The main investor in Newion II is the European Investment Fund, which supports innovative companies through the EU ‘Competitiveness and Innovation Framework Programme’ (‘CIP’).

About Instant Magazine

Modern consumers crave content that's snackable, highly visual and accessible anywhere. Legacy formats like email, blogs, and PDFs no longer cut it — but few brands are aware of the alternatives.

Instant Magazine frees brands and businesses from the constraints of traditional formats by empowering them to produce visually immersive content experiences designed for today's audiences.

Our powerful platform simplifies the production of next-level interactive web content, allowing anyone to create media-rich sales and marketing collateral that's perfectly responsive, perfectly measurable, and perfectly awesome.